Track record
Trusted with work that matters
I've spent enough time around large brands and inside big agencies to know that great work isn't just about the idea. It's about what happens to that idea as it moves through the organisation.
Proven across
Digital experiences
Platform and ecommerce
Campaigns and launches
Membership and lifecycle
I've worked at scale for
Who am I
Hi, I'm Darren.
For more than 20 years, I've helped important digital work move through complex organisations.
I've spent much of my career working across brands, agencies, platforms, and delivery ecosystems, helping different teams, perspectives, and priorities move together around important work.
Running an agency has reinforced something I’ve seen throughout my career: strong work rarely succeeds because of a single discipline. More often, it comes from helping different disciplines work well together around a shared goal.
I'm fascinated by how great work survives modern organisational systems, and how those systems can be improved to create better outcomes.
Scaled when needed
Trusted people around the work
DAB Hands is supported by a trusted network of senior specialists brought in around the initiative when needed.
Bringing together trusted specialists across strategy, creative, experience, design, copy, and delivery.
People I’ve delivered with for years
Leaders in their fields
Experienced operators who know how to move the work forward
A single point of accountability
Trusted to lead important work
“Darren brings control to complex situations quickly. He aligns teams, simplifies decisions, and gets the work moving again without losing what made it strong.”
Joel Sinnott
Senior Digital Lead, Nike
“He doesn't just deliver. He protects the integrity of the work as it moves through the system. That's rare.”
Anthony Mahon
Global Membership Director, Hugo Boss
“A calm, experienced operator who knows how to step into complexity, align people, and make things work under pressure.”
Meher Mumtaz
Digital Brand Director, Western Union
